A women's dream comes true. Sephora is pioneering an augmented reality digital mirror. With real time 3D face recognition the software keeps track of the position of your head and adds your preferred eye shadow to your eye lids. You can move your head and lock at the result from various angles.
3D scanning is also the tool to find your perfect pair of jeans at a department store. By creating a full 3D model of the customer's body it is able to recommend the best fitting pants for your personal measures
The technologies combined were presented on a Toshiba show where you can take a full body scan and use it as a virtual fitting room.
As you can see from the videos the concepts are truly amazing. However, the executing of the augmented reality feels still somehow stiff and not fully tailored to your actual body proportions. However especially in online retailing I can see a large application of the technology. In the online business where about 20-40% of all purchases are returned there is a valid business case for the investment in technology that helps consumers find the right products in the right size.
The future looks bright, but it also is still a couple of years away.
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