The most personalized car in the world

The car of the future will be more personalized than ever before. Picking up the new trends in mobility like car sharing and the driverless car a group of students of the International MBA at IE in Madrid picked up the trends and designed the most personalized car in the world. The car is targeted at a new type of customer. A customer who values personalization, who wants to be expressive and is savvy with the concept of the shared economy.

The car makes the user the designer. It features a fully digital interior design that is changeble with the use of a mobile application. Interior designs can be downloaded from and shared on an online plattform. Whenever the user enters the car with the application, the car personalizes the interior of the vehicle to the user’s settings.  The customization includes saved automatic seat and mirror position adjustment to ensure secure driving, settings of the entertainment system and automatic updates of preferred radio stations, music from the cloud and user playlists from streaming services like Spotify. But above all the selection of interior design colors.

All special interior design elements like buttons, strips and other facings will be based on colored ePaper technology.  A similar technology like it is used in Amazon’s Kindle today on a black and white basis. The interior design elements are fully digital and therefore changeable in any desired color or pattern. The technology makes the car not only the most personalized car but also the most shareable car in the world. Shareable in the sense that designs can be published over the online platform, but also shareable in regards to sharing the car with family, friends or as part of car sharing ring. As the car adjusts to the user's settings all drivers have a truly unique experience tailored to their individual preferences.

With a car like this the options become infinite. Unfortunately that it only exists on paper so far, but we hope to see more of it in real life soon.